How to Write a LinkedIn Recommendation That Actually Helps Someone Get Hired
Most LinkedIn recommendations are well-intentioned but ineffective.
They often describe someone as “great to work with,” “hardworking,” or “a true professional.” While those qualities are positive, they rarely influence a hiring manager’s decision because they lack evidence, context, and measurable impact.
A strong LinkedIn recommendation does more than compliment a colleague. It provides credible, public proof of performance. It helps recruiters, hiring managers, and potential clients understand what a person actually accomplished and what it is like to work with them.
If you’re taking the time to recommend someone, you should write a recommendation that genuinely improves their chances of landing their next opportunity.
Why LinkedIn Recommendations Still Matter
In an era of AI-written resumes and increasingly polished personal branding, authentic third-party validation has become more valuable, not less.
A recommendation signals that another professional is willing to publicly associate their reputation with the person they are endorsing.
For recruiters, that can provide insight into:
- Work ethic
- Technical expertise
- Leadership ability
- Communication skills
- Reliability
- Teamwork
- Professional impact
The best recommendations support the candidate’s professional story with real-world examples rather than generic praise.
Start With Your Relationship to the Person
Before discussing achievements, establish context.
Readers should understand how you know the individual and how closely you worked together.
Strong Example
I worked with Jennifer for three years as part of our supply chain planning team, where she served as a Senior Analyst and later Project Lead.
This immediately establishes credibility.
Weak Example
Jennifer is one of the most talented professionals I’ve ever met.
Without context, the reader has no way to evaluate the statement.
Focus on Specific Contributions
The biggest mistake people make is describing personality traits instead of outcomes.
Hiring managers are evaluating future performance. They want evidence.
Instead of Saying:
- Hardworking
- Dedicated
- Reliable
- Intelligent
Show Evidence Through Examples
For example:
Jennifer led the redesign of our inventory reporting process, reducing manual reporting time while improving forecasting accuracy for multiple business units.
Specific accomplishments are far more persuasive than broad compliments.
Quantify Results Whenever Possible
Numbers create credibility.
If you can reference measurable outcomes without disclosing confidential information, do so.
Examples include:
- Revenue growth
- Cost savings
- Process improvements
- Productivity gains
- Team growth
- Customer satisfaction improvements
- Project delivery milestones
Example
During a major ERP implementation, Mark coordinated cross-functional teams across operations, finance, and purchasing, helping the project remain on schedule despite several unexpected challenges.
The recommendation becomes stronger because it demonstrates business impact.
Highlight Skills Employers Actually Hire For
Many professionals make the mistake of focusing exclusively on technical expertise.
Technical skills matter, but employers increasingly evaluate broader workplace capabilities.
Skills Worth Mentioning
Communication
Can they explain complex topics clearly?
Leadership
Do others naturally follow their direction?
Problem Solving
Can they navigate ambiguity and obstacles?
Adaptability
Can they adjust to changing priorities?
Collaboration
Do they work effectively with different teams?
Executive Presence
Can they represent projects and ideas professionally?
The most effective recommendations balance measurable achievements with the skills that produced those results.
Tell a Short Story
People remember stories better than descriptions.
If one project demonstrates the person’s strengths, briefly highlight it.
Example
One of Sarah’s greatest strengths emerged during a major system outage that impacted several critical operations. While others focused on identifying blame, she organized resources, coordinated communication, and helped drive a solution that restored operations quickly. Her leadership during that situation earned respect across multiple departments.
A brief story can reveal far more than a list of adjectives.
Avoid These Common Recommendation Mistakes
Making It Too Generic
If the recommendation could apply to almost anyone, it probably won’t help much.
Writing Only One Sentence
Very short recommendations often appear rushed and provide little value.
Exaggerating
Overly dramatic praise can reduce credibility.
Statements such as:
“The best employee in the history of the company.”
often create skepticism rather than confidence.
Repeating the Resume
A recommendation should add insight, not simply restate job duties.
Readers can already see the person’s title and employment history.
Your role is to explain how they performed.
A LinkedIn Recommendation Template That Works
If you’re unsure where to start, use this structure:
Paragraph 1: Relationship
Explain how you know the person and how long you worked together.
Paragraph 2: Contributions
Describe major accomplishments, projects, or responsibilities.
Paragraph 3: Key Strengths
Discuss the qualities that made them successful.
Paragraph 4: Endorsement
Clearly state why you would recommend them.
Example
I had the opportunity to work with David for more than four years within our operations organization.
During that time, David consistently demonstrated strong analytical skills and a remarkable ability to solve complex business problems. He led several process improvement initiatives that improved efficiency and strengthened reporting accuracy.
Beyond his technical abilities, David excelled at building productive working relationships across departments. His communication style helped align teams and move projects forward even when priorities competed.
I would gladly work with David again and would highly recommend him to any organization seeking a thoughtful, dependable, and results-oriented professional.
Should You Write Different Recommendations for Different People?
Absolutely.
A recommendation for a software engineer should look very different from a recommendation for a sales manager, project manager, recruiter, or executive.
Consider what future employers in that profession value most.
Examples:
- Engineers: technical expertise and problem-solving
- Sales professionals: revenue generation and relationship building
- Managers: leadership and team development
- Analysts: accuracy and decision support
- Recruiters: talent assessment and stakeholder management
Tailoring your recommendation makes it significantly more useful.
What Recruiters Notice Most
Recruiters read recommendations differently than most professionals realize.
They are often looking for:
- Evidence of results
- Leadership potential
- Communication ability
- Cross-functional collaboration
- Problem-solving capability
- Consistency over time
Recommendations that provide concrete examples stand out because they help validate the claims made elsewhere in a candidate’s profile.
Final Thoughts
A great LinkedIn recommendation is not about saying nice things. It is about providing credible evidence that someone creates value.
The strongest recommendations establish the relationship, highlight measurable contributions, showcase important workplace skills, and offer meaningful examples that help hiring managers imagine the person succeeding in a future role.
If you’re going to recommend a colleague, manager, employee, or professional connection, make the recommendation count. A thoughtful recommendation can become one of the most persuasive pieces of career capital that person carries for years to come.
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In: Job Search Advice · Tagged with: Linkedin, Personal Branding